Thematic analysis
Develop and refine codes, group them into themes, and use memos and source passages to build your interpretation.
Use cases
From research materials to evidence-supported findings
Explore practical workflows for interview analysis, open-ended surveys, focus groups, documents and visual research.
Interview analysis
Analyze interviews from recording to findings
Use recordings alongside timestamped transcripts. Code what is said in the transcript; use sound ranges for tone, pauses and other audible features.
- Import a recording and add or generate a transcript.
- Code passages and attach analytical memos.
- Compare cases or use optional comparative coding for answers to the same question.
Build findings with supporting excerpts, timestamps and differences between participants.
Open-ended survey analysis
Explore the meaning behind survey responses
Import Excel materials and organize respondents as cases. Code open-ended answers and inspect differences across groups using relevant metadata.
- Import the spreadsheet and check the resulting case structure.
- Develop a codebook and apply it to responses.
- Compare code distributions and read the responses behind each pattern.
Report recurring categories and contrasting responses alongside their group context.
Focus group analysis
Follow shared and contrasting perspectives
Code participant contributions and use memos to record context, agreement and disagreement. Keep recordings available to review your interpretation.
- Prepare a transcript with clear speaker labels and timestamps where available.
- Code contributions and record group context in memos.
- Compare perspectives and return to the recording when needed.
Present themes with attributed excerpts and an explanation of the group context.
Document and literature analysis
Read, code and connect your research documents
Code PDFs, Word documents and text materials. Develop categories across documents and record connections and questions in analytical memos.
- Bring articles, reports and documents into a project.
- Code relevant passages and write linked memos.
- Compare documents and organize evidence for your synthesis.
Prepare a document synthesis with supporting passages, code maps and tables.
Visual and observational research
Analyze what people show, do and describe
Combine images, video and field notes. Code image regions, video frames and time ranges, then relate observations to written accounts.
- Import visual materials and associated field notes.
- Select meaningful regions, frames or ranges and assign codes.
- Compare observations across cases and review their original context.
Build an interpretation supported by visual regions, observations and related passages.
Research approaches
Tools that support your chosen approach
Qualitative content analysis
Define categories and inclusion criteria, apply a structured codebook, and examine distributions and group differences.
Grounded theory workflows
Develop codes and subcodes, compare cases and coded passages, and record emerging ideas in linked analytical memos.
Case comparison & mixed methods
Connect qualitative coding with case metadata. Explore cross-tabs, comparative patterns and supported tests alongside the underlying material.
Build your research results
Select supporting evidence, organize findings in Results Builder and export your report to DOCX for further editing.
Start with free manual coding and analysis. Optional AI, transcription, Results Builder, DOCX export, file imports and team tools depend on your plan. Check the current plan allowances before starting.