Customer & market researchers
Understand the reasons behind customer feedback
Analyze open-ended survey responses, interviews and focus groups. Develop categories and connect findings to specific responses.
Example research workflow
Exploring why customers leave a service
Bring Excel responses into your project, code reasons and compare experiences across customer groups.
- Import feedback and organize respondent groups.
- Code recurring reasons and examine contrasting accounts.
- Summarize findings with supporting responses.
Your interpretation stays in your hands
Optional AI beside your source material
Ask questions of your data and review coding proposals beside the document. Check supporting quotations, adjust or reject suggestions, and finalize the decisions you accept.
Explore the features →Choose a workflow for your material
Interview analysis →Open-ended survey analysis →Focus group analysis →Document and literature analysis →Visual and observational research →
Start with free manual coding and analysis. Optional AI, transcription, Results Builder, DOCX export, file imports and team tools depend on your plan. Check the current plan allowances before starting.